Social media is a must for businesses looking to boost visibility, woo customers, develop audience rapport, and craft an impactful brand image. However, it isn’t nearly enough to select a couple of networks, establish profile pages, and post when you feel like it. Consistent posting is essential, even when you’re busy and do not have time to manage it.
Most small to mid-sized local business do not have the time or expertise to gain the most potential benefit from their social media channels. This is where Social Climb Marketing can help, with an affordable daily posting strategy for Electrician experts.
Every Electrician business owner needs content to post on their social media accounts, more specifically Facebook, to create engagement and ultimately more likes and follows, eventually turning into new customers.
Oh, wait! You may be thinking you do not like social media and do not have time to do all this posting every day.
Whether we like it or not, we’re in the digital era, and social media is extremely influential in customers’ lives and purchasing decisions. Many consumers today automatically go to social networks to learn from somebody else’s customer experience before buying a new product or trying out a new service. In addition, customers today demand trust in your brand before committing dollars to it, and they look for that trust via content on social media sites like product testimonials and comments from users talking about their experiences with a service or product– like your Electrical service.
Social posting has emerged as an indispensable part of any marketing campaign. Local business owners need these influential virtual spaces to build their business brand and market their products or services.
Don’t take stock in social media? You may not, but millennials with increasing buying power do. Social media has quickly evolved and is currently a potent business tool. Do not underestimate its worth.
There are 2 social media networks we found to have the most significant influence on increased leads for electricians. This isn’t merely our opinion; we have the facts to back it up.
Any business today needs targeted visibility on Google and Facebook. We all know that Google is a search engine but did you know that Facebook is too? These 2 networks are among the biggest in terms of users on their networks. And even more importantly, it helps electricians get more leads and close more sales than any other networks on the internet today.
Social posting has emerged as an important part of any marketing program. Business owners need these influential virtual spaces to develop their business brand and market their products or services.
Over 600 million individuals browse through Facebook business pages every day. 52% of buyers have discovered a brand there.
Facebook has caught up with search engines and started implementing keywords in its algorithm and database. Combine that knowledge with the fact that 600 million users visit business pages, and Facebook alone has a whopping 2.8 billion searches everyday. So it does not take a genius to recognize that Facebook SEO is crucial if you want to be found on this network.
How To Increase Facebook Visibility?
Optimizing your Facebook page is an excellent place to start. Why can’t I use my personal Facebook for my business? Unlike your personal profile, a business page is made exclusively for businesses and brands. It is completely customizable and allows you to add photos and information relating to your business, such as an address, contact details, a hyperlink to your website, business hrs, products, etc.
Second of all, you need to be active on Facebook. Being active on Facebook means posting daily, and that’s the most difficult part for electricians to stay on top of.
Facebook is an excellent tool for business owners, and setting up a business page is quite easy to do. We will set up a Facebook Page for you or optimize the one you have with our posting service.
Why GMB? Because it’s demonstrated to be an extremely essential factor to boosting rankings AND local search volume. A business can not ignore it.
What Is Google My Business?
Google My Business (GMB) is basically Google’s take on the classic online directory. If you do a Google search for a business by name or by keywords (electrician near me), you’ll more than likely be pointed to a Google My Business listing. Instead of to a website, this listing can have various info, including address, operating hrs, images, and reviews.
Now, Google Search is the # 1 way that local customers are going to use to discover Electricians, so you need to be sure to have your Google My Business listing up and running. In this new age of smart phones, this is especially important.
Why Should Electricians Use It?
Did you know Google My Business can be even more effective than your website when it comes to getting more customers and leads? If you are an electrician depending on your local neighborhoods and community, this is a simple fact.
“Your customers are finding what they need on Google’s first page. That’s why Google My Business is so important,” said Neil Patel, one of the top influencers on the web and New York Times best-selling author.
As an electrical business, the chances are that your customers are mainly local. These local area patrons are the ones that may well look to you for monthly or weekly service and are the income sources that you can rely on every year. So naturally, developing that base needs to be one of your top priorities.
Social Climb can help by taking control of your social branding and posting daily to your Google My Business page. In circumstances where your business is in a very competitive location, posting two times a day might be needed.
Before a Google My Business (GMB) posting program can be productive, your GMB profile must be set up and optimized correctly. Here at Social Climb, we can help with this process or learn how to do this yourself by signing up for our GMB mini-course below.
Contact us; we’re happy to help you grow your business!
These high quality images are the ideal size to work with Facebook and all social media networks.
These graphics are created to stand out and keep visitors engaged. They are fun, thought-provoking, and will compel almost everybody to answer the questions asked.
In the image above, you can see a sampling of the kinds of images we post daily for your business. These images are designed to deal with the most common questions relating to electrician services. In addition, they provide tips and ideas for Electricians.
Do you still have questions? No problem, our staff will gladly address all your questions. We’re real people working behind the scenes. So call to speak to a real person or complete the form on our contact page to send us a message, and we’ll call you back.
We are a social marketing agency with more than 12 years of experience helping local businesses market online. Social Climb understands the challenges small businesses face every day and it is our mission to provide affordable marketing services that make a difference.