Home services contractors are always looking for ways to increase their inbound leads and rightfully so. Inbound leads are more effective and cost less to acquire than any other marketing method… especially in the home improvement industry.
Paying for a TV commercial is expensive and you can build brand awareness but lets face it, no one is inspired to call a plumber because they just watched a great commercial, or saw a post card and then decided that it would be a good idea to have a plumber come out to inspect our pipes.
People buy when they are ready to buy or have an urgent need. And when this happens they turn to the internet with a credit card or check in hand looking for someone to take care of their problem.
Here is a great infographic we found about how blogging can help your business get more leads and traffic to your website.
Infographic from Quick Sprout